Your company’s name and branding allow customers to recognize your goods or services. This branding is the heart of your marketing and enables you to build relationships with your audience, encouraging them to become loyal customers.
But have you ever thought about what would happen if someone stole your branding?
At True Lawyer, we offer the reliable, professional trademark attorney services you need to protect your branding and other intellectual property. Our thorough trademarking knowledge and 100% registration guarantee can take the burden of trademark registration off your shoulders, allowing you to get back to your billion-dollar business idea.
The best time to register a trademark for your company is as soon as you create your branding. However, the second-best time is now. Contact our True Lawyer team today at (312) 442-0057 to book your strategy session with our trademark attorneys in Chicago, IL.
A trademark is any word, symbol, phrase, or design that represents or identifies your business. Customers or clients can view this identifier to distinguish your brand from similar ones. Meanwhile, your company can use this identifier to give customers a visual representation of your goods and services.
According to the United States Patent and Trademark Office, trademarks can provide the following benefits:
You do not automatically have legal trademark protection when creating a brand logo. Instead, you need to register your trademark through the USPTO. The trademark process can be complicated and lengthy, which is why many people choose to hire a trademark attorney to assist them.
Additionally, there’s a difference between owning a trademark and having a registered trademark. As soon as you begin using a logo or symbol to represent your brand, you become a trademark owner. However, you do not have legal protections with that trademark until you register it with the USPTO.
Having a registered trademark for a phrase or logo does not mean you legally own that branding. Instead, it gives you protection against other businesses in a similar industry from using the same branding, providing your company a unique identifier that assists your market reputation.
When you register a trademark for your branding or other intellectual property, the U.S. government gives you the right to prevent other entities from using your trademarked property. As such, you can feel confident that your specific branding will only represent your own goods and services, preventing it from benefitting another company.
One popular example of a trademarked symbol is the McDonald’s logo. Other companies cannot utilize the golden arches symbol in their branding, as customers may associate their companies with McDonald’s when there is no actual tie between the organizations.
If you’re looking to receive legal protections for your company’s trademark, working with a knowledgeable attorney team can be highly beneficial. To start, if you are a foreign-domiciled trademark applicant, you must have a licensed attorney to represent you in the trademark application process.
However, even if you are domiciled in the U.S., hiring True Lawyer trademark attorneys is still an excellent idea. Here are a few of the many ways our True Lawyer team can assist your trademark registration:
Registering a trademark involves a lengthy and complex process. If you’ve never applied for trademark registration before, you may waste a significant amount of time navigating through the steps.
Additionally, you’ll need to pay for every trademark application you submit to the USPTO. If the organization does not approve your initial application, you’ll have to pay for the next one.
Instead, working with a qualified trademark attorney can help you navigate the trademark process and prevent you from wasting money on numerous applications. Additionally, our team can help you receive your trademark registration in less time, giving you the best chance of securing it before someone else.
Before registering a trademark with the USPTO, you need to ensure that another company has not already registered that trademark. For example, you couldn’t register the golden arches symbol for your restaurant in Bolingbrook, as McDonald’s has already registered this trademark.
However, because there are already thousands of trademarks registered in the U.S., reviewing all of these trademarks can be time-consuming. As a result, many companies hire law firms to conduct comprehensive trademark searches through specialized electronic databases.
At True Lawyer, we have access to all the tools necessary to conduct thorough trademark searches. We’ll identify any similar trademarks to yours, then walk you through the best process to secure your trademark.
If you’re a business owner in Chicago, you probably have a lot of responsibilities on your plate. You may simply not have time to figure out a trademark application and gather all of the information you need to register your trademark.
If you’d rather not spend any time applying for a trademark, you can rely on our attorney team to complete your application on your behalf. Our lawyers have ample experience helping companies like yours receive trademarks for their business branding. You can feel confident in our thorough processes to secure your trademark quickly and reliably.
When you submit a trademark application through the USPTO, the organization may contact you for additional information. Additionally, part of your trademark application process includes working with a USPTO-assigned examining attorney, who will review your application and issue you office action letters if your application is insufficient.
Having a lawyer on your side can make communicating with the USPTO and your examining attorney stress-free. When you work with our True Lawyer team, we’d be happy to handle all communications for you, allowing you to keep your focus on your business operations.
Trademark infringement is the unauthorized use of a registered trademark. Once you register your trademark with the USPTO, no similar brands can use that logo or branding for their own companies. If they do, they could violate your exclusive rights under trademark registration.
The best way to counter trademark infringement is to file a civil action in the state or federal court. However, hiring an attorney to assist you through this process can be beneficial. Your attorney can help you file the court order, represent you in court, communicate with the defendant on your behalf, and help you collect evidence.
Trademarks are just one of several intellectual property protections the government offers. For example, patents and copyrights from our Chicago copyright attorneys can also give your business legal protection against the theft of your ideas.
When you work with our True Lawyer team, you can benefit from our widespread knowledge about governmental intellectual property protections. We can evaluate your company and recommend the necessary protections for your goods and services. We can then walk you through the steps to receive these protections from the USPTO.
Even if you believe you have the trademark application process under control, we can provide legal advice and guidance to optimize your process. Receiving guidance from an attorney is always a good idea when dealing with an unfamiliar legal process.
If you’ve never filed a trademark before in Chicago, you may find the process confusing and arduous. Hiring our team can take the burden of navigating this complex process off your shoulders, putting it in the hands of a skilled, qualified law team who has successfully obtained trademarks for numerous companies.
When you hire our True Lawyer team, we can assist you with the following trademark steps:
Before you begin applying for a trademark registration, you should carefully consider whether a trademark is the right intellectual property protection for you. Our team can walk you through the different protections available from the USPTO and guide you toward the appropriate protections for your business.
True Lawyer
73 W Monroe St Suite 100
Chicago, IL 60603
(312) 442-0057
At True Lawyer, we want our clients to feel confident in our trademark attorney services. If the USPTO does not approve your first trademark application, we’ll file a new one for you for free. We’ll guide and support you through every step of obtaining your trademark, offering the advice and assistance you need to receive your intellectual property protection.
Contact our True Lawyer team today to schedule your strategy session with the trademark attorneys Chicago residents trust.
Working with a skilled trademark attorney can ease your trademark registration process significantly. However, choosing the wrong trademark lawyer could make your registration even more of a headache. As a result, we recommend conducting thorough research to find the best attorney for your needs.
Here are a few tips to choose the right trademark lawyer:
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